A once in a lifetime experience to witness award-winning floristry.

We’re delighted to announce that the Interflora World Cup is coming to the UK. We’re so excited to be bringing this prestigious global floristry event to Manchester Central and to be opening our doors to the general public.

The Interflora World Cup is arguably the biggest event in floristry, it’s the world’s greatest floral design competition.

Every four years, since 1972, the best of the best florists from around the world compete in a major international city to win the conveted title of Interflora World Champion. This event is not only about beautiful, stunning floristry and amazing personalities and skills, this is an event like no other, a great day out with lots of opportunities to get involved and to be entertained. Our Floral Street themed event will be a unique and rewarding experience with so much to do and see, a quintessentially British day out.

We are so proud to be hosting the World Cup for the first time ever in the UK in Manchester at the iconic International Manchester Central Convention Centre in what is also our centenary year.

What is the Interflora World Cup?

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What is the Interflora World Cup?

The Interflora World Cup is an international competition showcasing award-winning floral designers from around the world. All competitors entering the Interflora World Cup have previously won national floristry competitions, but they now have a unique and exciting opportunity to represent their country in the world’s biggest floristry competition.
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World cup history

Established in 1972, this competition is held every four to six years in different international cities around the world. Following on from events in Berlin in 2015 and Philadelphia in 2019, in 2023 we bring the excitement, the creativity, the flair and imagination to Manchester. Twenty five competitors will be putting their skills and creativity to the ultimate test hoping to raise the 2023 trophy for their country and to be crowned the ‘Interflora World Champion’.
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Fancy coming along?

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A great day out

In addition to watching world class floristry, you will also get the opportunity to experience


Stalls and workshops

In addition to the competition, we'll have inspiring workshops, beautiful stalls, creation zones, educational talks and demonstrations making it a fun experience for all.


Famous faces and tasty tipples

No one can resist the power of flowers, so we’re expecting a few famous visitors. And of course the gin bar will be open for a cheeky glass or two!



As if the excitement of the World Cup wasn’t enough, Interflora is going to be turning 100 in 2023! We’ll be marking this huge milestone at the event in style.

How does the competition work?

The competition will run over three days with six heats spread across the Thursday, Friday and Saturday. The semi-final takes place on Friday evening (8th September) and the grand final takes place on Saturday evening (9th September).

Competitors will be given specific tasks to create under strict time conditions. They’ll get to know about some of these in advance so that they have time to plan and prepare but they’ll also be given surprise tasks on the day that require speed of thought and interpretation. This is where the drama and suspense really unfolds and we get to see competitors flex their floristry skills.

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Don't want to miss out?

Be the first to know when tickets go on sale.
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Can’t make it to Manchester?

Don’t worry, we’ve got you covered. We’ll be streaming the event across each stage of the competition, so you’ll still be able to watch the contestants compete alongside some expert commentary. And, more importantly, you won’t miss out on seeing the next Interflora World Champion 2023 raising the coveted trophy for the first time!
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Meet the very talented Elizabeth Newcombe, our UK & Ireland World Cup Representative who absolutely wowed the judges previously with her skill and creativity when she won the Florist of the Year Competition.
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Elizabeth's Journey

Want to know how she's feeling ahead of competing in the World Cup next September?

Why have we chosen to host the event in Manchester?

Manchester is a vibrant city of history and culture in the northwest of England and Manchester Central is the perfect location for our event, it’s been at the heart of city life for over 140 years. Once known as a frenzied hub of production in the Industrial Revolution, the city is now better known for football, food and music. It’s of course home to two legendary football teams with fans across the globe: Manchester City and Manchester United. It’s produced musical stars too including Oasis, The Smiths and Take That. And just in case those claims to fame weren’t enough it boasts the UK’s longest running soap, Coronation Street, too!

Mancunian delicacies include Vimto, black pudding, and Eccles cakes. All definitely worth a try, although maybe not at the same time.

With its industrial heritage, Manchester has adopted the symbol of the ‘worker bee’, so keep your eyes out for bees – they’re all over the city, in everything from street art to sculptures. The worker bee is a beautiful reminder not only of the city’s work ethic, but the ability of its residents to pull together. And handily for us bees are pretty vital for blooms too.

Get involved

Behind the scenes of the World Cup, ambassadors, floral designers and volunteers are working away to keep the competition running smoothly from looking after competitors to helping set up the venue. We'd love florists, designers, freelancers, growers, students, and anyone else who is interested to come and be part of the team during the competition week, which starts Monday 4th September 2023.

If this is something you are interested in or you would like to find out more information about the event in general, please feel free to get in touch:

We look forward to hearing from you.