Our Purpose is to Make Beautiful Things Happen. We need flowers to deliver that Purpose, and flowers need a sustainable planet to thrive. As a business we know that we’re incredibly well positioned to drive positive change within the industry, for the good of the environment and our flowers.
We’re Making Beautiful Things Happen by Protecting our Natural World
Our business is built on the beauty of the natural world, and we are protecting it by:
• Taking action within our own business and working with our colleagues and local florists to drive positive impact.
• Collaborating to find solutions to industry-wide challenges.
• Equipping local florists and customers with the tools, information and options to shift mindsets and make more sustainable decisions.
And as part of a global network of florists in 24 countries around the world, we are working together to deliver a sustainability plan that is Committed to a Better World for all, focussed on these five working areas: