This Counts

17th July, 2026

Read time - 3 mins

Bethany Day Author Image
Bethany Day
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Brand Editor, Interflora

I’m passionate about building a brand that feels real and emotionally engaging. My work is rooted in storytelling, culture, and finding fresh ways to meaningfully connect with people.

I’m passionate about building a brand that feels real and emotionally engaging. My work is rooted in storytelling, culture, and finding fresh ways to meaningfully connect with people.

The little wins deserve celebrating too.

Whether it’s finally sorting out that overflowing cupboard, surviving a difficult week, making it to girls’ night, or absolutely nailing a parallel park on the first try; some moments deserve more credit than they get.

Because life isn’t just made up of big milestones.

It’s made up of all the little things that count.

What is This Counts?

Most celebrations come with a diary entry: birthdays, anniversaries, graduations.

But what about the everyday victories?

The moments that make you smile. The things you’ve been putting off for weeks. The plans that actually made it out of the group chat.

This Counts is our celebration of life’s overlooked wins.

A reminder that you don’t need a huge reason to send flowers. Sometimes a small achievement deserves a beautiful gesture.

Why This Counts?

We believe flowers shouldn’t be reserved for life’s biggest moments.

They can make ordinary moments feel extraordinary too.

Because recognising someone, encouraging someone, or celebrating yourself doesn’t need a special occasion.

If it matters to you, it counts.
























What counts for you?

Tell us!

Share your little wins using #ThisCounts

@InterfloraUK