What makes an Interflora Artisan Florist?

5th September, 2025

Read time - 3 mins

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Interflora

A team of flower, style and design experts and enthusiasts. We love sharing advice on all things floral and offering top tips on expressing yourself and your emotions.

A team of flower, style and design experts and enthusiasts. We love sharing advice on all things floral and offering top tips on expressing yourself and your emotions.

When you hit the confirm button on your online flower order, you want to be sure that a truly outstanding bouquet will arrive safe and sound exactly where and when it’s meant to. And with Interflora, you can always be sure. It’s what our business is built on.

Exceptional service as standard

We’ve spent over 100 years delivering stunning blooms; honing our craft and customer service as a network of more than 900 florists. Today, we’re more committed than ever to ensuring that our flowers help people say more. It’s why every single bouquet we deliver is handcrafted by a florist with an Interflora Artisan Award, a true measure of success in the floristry industry and across our network meaning you can trust in the skills and service of the florist, and be sure that the blooms will do justice to how you feel.

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Recognising the talent and hard work of florists across the UK and Ireland

A florist’s life is not always an easy one. The Interflora Artisan Award recognises their skill and dedication to floristry, and their high standards of quality and professionalism.

The hard work doesn’t stop there, Interflora’s unwavering dedication to quality involves continuous monitoring of their florists against strict criteria, to support and uphold their network of gifted artisans.

Making the Interflora Artisan Award a powerful symbol of excellence, and a joyful way to celebrate the brilliant people that make up the Interflora network.

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“Behind every Interflora bouquet is a florist. Someone who has put real skill, work and emotion into what they create. It’s why an Interflora delivery stands out – each one is made bespoke, by hand, by a real person who loves what they do. Many of those people are true artisans, florists who create and deliver bouquets of exceptional quality and go above and beyond for customers.”

Lyn Davies, Interflora’s Consumer Director

What does it take to be an Interflora Artisan awarded florist?

To earn Artisan Award status a florist must:

Create exceptional bouquets

These florists are experts in their craft; they create bespoke arrangements that mean more.

Offer unmatched customer service

These are floristry businesses that understand the importance of every delivery. They consistently work hard to make their flower deliveries and customer experiences the best they can be.

Artisan florists understand it's more than flowers, it's also about the service

“What I love most about the job is bringing people joy, that has got to be the biggest no.1 for me. I love delivering the flowers, I love it when customers come in and I’m able to provide that service for them, cheer them up and be able to help them out.”

Rhea, Henderson's Flowers.

To put it simply, when you receive a bouquet from an Interflora Artisan Awarded florist you’ll know – because it will wow from the moment it arrives.

Receiving a bouquet is always a lovely experience, receiving a bouquet at your door with a smile from your friendly local florist, containing your favourite, hand selected, flowers and a meaningful message really lifts you up. Artisan florists do more than just make beautiful bouquets; they translate emotions into flowers and deliver memorable moments.

Here’s to our community of amazing Artisan florists, the beauty they bring and memories they create, connecting us through flowers far and wide.

Are you ready to show up in someone’s day and send some beautiful blooms?